Why Your Business Is A Marathon

I could send you to websites now where the copy immediately starts talking about you making thousands of dollars in a few short days. What would be the point? You and I both know it won’t work, especially if you’re starting from scratch. This article gives 3 reasons to see your business building as a marathon, in terms of short-term thinking, pacing yourself, and learning enough knowledge.
1 You might prefer to have a few thousand dollars by next week but then what? Let’s suppose you somehow managed to reach that goal. A key question is as to whether you can repeat, and keep repeating, the process you used to make thousands the following week. Also, as part of that, whether you can scale up what you’re doing to create a larger operation making more money. It’s only then that you’re talking about having a business. If someone could really show you how to do that, I doubt they’d be selling it or, at least, very cheaply.
2 In a marathon race, you have to pace yourself. Ahead of time, you work out the best speed to go at different points in the race, whether for race tactics or for course conditions. If you simply shoot off as fast as you can at the start and hope to keep going, you’ll soon be reduced to a slow speed, particularly when you come across that second big hill. So with a business, you have to plan ahead, trying to see the problems you’ll have to negotiate. Also, the important thing is to be able to keep going, even when you have a winning formula.
3 Before marathon runners go out on the race course, they’ve thought about what they’re doing. They’ve trained and made sure they’ve rested and eaten enough and appropriately. In other words, they had to gain some knowledge about what to do. They could read, listen to others, and learn from their own experience. They make mistakes and adjust their thinking and actions. In your business, if, for example, you’re just following blindly a small step by step process, then you don’t really have a business. This needs to grow and develop. To do that you need to be able to input your knowledge, gained in various ways.

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