Month: December 2020

Teacher Education

Commercial Property Sales – Your Database Is Everything So Get It Right From the Start

December 28, 2020 Comments Off on Commercial Property Sales – Your Database Is Everything So Get It Right From the Start

As a priority for real estate agents, market knowledge should be number one on your list if you want more sales and leases. But it is the type of market knowledge that will really fast track a sale or lease and will attract clients to use your real estate services.

There is no point in claiming you are the best agent or broker in the area unless you can clearly prove it.

So what is the best market knowledge poof that you need and the clients will be attracted to? Try these:

A database of buyers and investors that will consider purchasing good listings as they arrive in your books.

Databases of tenants that will consider renting premises as their leases expire.

These two simple things can underpin many property sales and leases, can convert more listings for you, and will be the foundation of your real estate success if you do it correctly. Most clients will choose a real estate agent that can show that they have the advantage of massive market awareness; that is and should be your database. Show your database for what it is. Impress the client in such a way that they want to tap into that database.

Build the database every day in such a way that you can extract relevant information from it. A great database is almost the single most important factor for the client to use in choosing you as the agent to market their property for them.

So many agents say that they have a database, but the reality of that real estate database is usually something like this:

It really doesn’t exist

It’s a “boat anchor” that no single person can use without extensive training

Someone updates it but you are not sure how and why

It does exist but it is not up to date

It’s in the back of their diary in unorganized notes

It’s in their mobile phone so it is not a real marketing tool for anyone else in the office

It does exist but you don’t want to use it in case your lead gets taken over by the office and out of your hands

It does exist but no-one knows what to do with it

It does exist but you can’t get information out of it that you can rely on

It is full of inaccuracy and spam entries so you can’t trust it

The list can go on, but the message here is clear. If you are going to have a database in your real estate office and you want to use it to drive listing conversions then the following are the rules:

Use reliable software to capture the data.

Have sufficient categories of ranking and requirement so the database can be grouped into prices, rents, properties, region, time, and other special requirements.

Every salesperson should enter every new lead or opportunity into the database either directly or indirectly through a person that controls the database.

When an entry goes into a database, then it must be accurate and maintained by the person that started the entry so that the information remains current.

If you get your database strategy right, you can use it as a major conversion tool in your listing presentation. By showing the client that you have a significant and relevant database that can apply to the marketing of their property you have a much better chance of closing the listing of that property.

Education College

Help Desk Software Is Always On Duty

December 24, 2020 Comments Off on Help Desk Software Is Always On Duty

Few people who run an online business would claim that they do not mind a small customer base. Trying to grab the attention of more and more people, for positive reasons, is something that many strive for. No matter how hard a company may work to gain attention, it means nothing if they cannot keep their customers happy.
Websites, no matter what they are for or who runs them, may sooner or later run into problems. For example, the web provider that is hosting the site could experience some down time. There could be an error that causes a certain product to become unavailable for a short time. However, not everything that happens is a result of the overall site experiencing an error. In some cases, customers may simply be confused about a certain page or feature on the site. With such a narrow and individual field, help for this customer can be difficult to tackle, making both the company and customer unhappy in the long run.
How can a business give their customers quick and easy assistance without cutting into the productivity of their employees? The answer sits with IT help desk software. With knowledge base software, all a company needs to do is install it, and the support software will help customers when needed. A worker that has to spend most of their time answering phone calls and emails is less likely to be productive for the well-being of the company. With something else to handle it for them, they can get back to what is important for them to accomplish.
Mobile help desk software does not just free up time for workers and those high up in the business, it also makes assistance available no matter what the time of day or year. Some people do their shopping and other internet tasks well beyond normal business hours. When they do, they are bound to have questions. How many companies have support staff on duty in the middle of the night? Trouble ticket software can help pinpoint what is wrong without the need to wait. Through all twenty-four hours of the day, IT help desk will be on duty.
The task of making sales and gaining customer loyalty is difficult for those who run businesses on the internet. Keeping people once they have found your site can be even more difficult. Unless well equipped with many people who can tackle questions twenty-four hours a day, it simply is not possible to keep up with the needs of the customers.
For small businesses this never-ending treadmill, can prove to be a death sentence. On the other hand, there is hope. By installing web-based IT help desk software, a company can provide help to their customers all day long. This leaves time to focus on making the business better, increasing sales and leaving everybody, including the sales staff, with a sense of satisfaction.

General Article

Customizing a Continuing Education Certificate Program

December 19, 2020 Comments Off on Customizing a Continuing Education Certificate Program

Customizing a Continuing Education Certificate Program

In today’s fast-paced society, a continuing education certificate program may answer the need to stay on top of all of the new developments in the career world. Selecting a personalized program to fit a particular path or career is a step-by-step process with a broad range of possibilities and options.

One of the first questions to answer is what type of continuing education is best. Some courses simply help the student to acquire practical skills to complement a former course of study. These newly acquired skills are highly valued in the world of industry, even though they may have been obtained through a non-accredited university. Other programs offer college credit plus a certificate; some award only the certificate. Of equal importance is the selection of the area of study. Courses are as varied as real estate, information technology, biotechnology, education, nursing, business, science, math, ecology, and human rights. Some classes are geared more toward life-long learning than a specific academic category. Both the type of program and the choice of courses depend on the purpose for continuing education. Does the learner desire to qualify for a new job, change careers, get a promotion, stay updated on new developments within the present career, or explore an entirely new field? Perhaps the adult student wants to earn credits for re-certification in the educational field, stimulate professional growth, or just deepen an area of personal interest. Most programs ensure that the individual will gain the knowledge and skills needed, plus provide a credential valued in the work place.

Several options are available for the learning format of the course, which is the third step in the process of customizing an educational program. The adult selects a strategy suited to his schedule and learning style: online learning, on-campus programs, or blended courses that combine biweekly or monthly classroom experiences on campus with online course material that is available 24 hours a day, seven days a week. Both types may include networking with other students and with professors. Some courses start quarterly; others may begin every few weeks. Often the instructors, whether in the classroom or online, hold advanced degrees and have experience in the fields that they teach. Building an adult education certificate program around the type of course needed, area of study chosen and personal classroom preference is one way for the student to respond to the current demand for trained, updated professionals who have the knowledge and skills necessary to compete in today’s world.

Department Of Education Website

Articles Vs Press Releases For An Online Marketing Strategy

December 14, 2020 Comments Off on Articles Vs Press Releases For An Online Marketing Strategy

If you are in the process of creating an effective online advertising and marketing campaign you should understand the differences between articles and press releases. Both these concepts have advantages for attracting more visitors to a website. If you have limited time and money to devote to your campaign, take a moment to discover which option should best be used and why.
An article is a document that you would create and submit to an online directory. The information it contains should be interesting to the viewer and in some way relevant to the products or services you offer through your portal. In the article you can place links to your website so that an interested party can be redirected to your home page.
Depending upon the directory chosen, an article can be topical and opinionated, but keep in mind that most directories do not want articles that are overly promotional. The main point of the document should be to provide information to the reader.
Article marketing has many benefits. For example, it offers a huge reach that is not possible with other forms of advertising. Also it can be used to increase search engine optimization, this is essential today in the highly competitive online world. If you can submit information with a back link to your site, which is then ranked highly by the mains search engines, be ready to receive a huge amount of traffic.
Press releases are also a useful tool to integrate into your marketing strategy. They differ in a number of ways from articles. A press release is not general; it would carry information relating to a specific product, service, event, or offer. For example, if you have a website that sells clothing you can send out a press release when you have a new range of stock.
They are only of value in the short term as the data they carry can quickly become redundant, this is not the case with articles as the information they contain can be of interest for many years. Both articles and press releases have the benefit of being able to be picked up by other sites and blogs. In fact there are certain portals that would be interested in carrying your press releases as it can attract more traffic to their own web pages.
The way in which articles and press release are constructed and submitted is dramatically different. An article can talk in detail and at length on a particular subject or topic whereas a press release should be brief and to the point. For an article to be approved by a directory the grammar and sentence construction must adhere to traditional English language concepts. A press release on the other hand can be structured in an easy to digest format.
Which option would best suit your needs would depend upon your overall aim. If you are after a long term interest from internet users, articles may be preferable, whereas if you want to receive a high number of visitors in the short term opt for creating press releases.

Education Current Events

18 Requirements For Success With CRM – Business Relationship Management System

December 11, 2020 Comments Off on 18 Requirements For Success With CRM – Business Relationship Management System

Organizations rarely go it alone when they implement a Customer Relationship Management (CRM) strategy and its supporting technology. That’s because it can get overwhelming: business strategies, technology, budgets, operational processes, change management issues, and more.
Good CRM practices and principles apply to companies across many industries. One core tenet of CRM is customer centricity.
Companies must instill a customer-centric focus throughout the organization to make a CRM initiative successful and to get the most “bang for the buck.” Essentially, companies must not only focus on cutting costs and improving productivity, they must also enhance the experience of customers across all customer touch points.
To obtain the success you deserve with CRM- consider the following requirements:
1. Get Executive Buy-In
Management must believe in a new CRM system and lead by using the system themselves. Support throughout all echelons of upper management affirms the company’s commitment to the initiative, which will motivate all stakeholders below management. Success will come for a manager who realizes the value of CRM, understands the problems it’s going to solve, and dedicates time and energy to making it happen. It’s incredibly important to be involved directly.
2. Establish Measurable Business Goals.
Define specific business benefits that you expect the CRM initiative to deliver. Is it to decrease the customer churn rate or decrease the sales cycle time by a specific percent? Is it to increase the win-to-loss ratio of sales opportunities? Maybe it’s to decrease the time that a service/support request is unresolved.
3. Let Business Goals Drive Functionality
Will a particular feature help your company better serve customers, improve efficiency in business processes, and lead to results that over-achieve the goals? Convert that big list of ‘features’ to benefits you hope to obtain by achieving the desired goals.
4. Avoid Automating Chaos
CRM Project leaders need to gain a 360-degree view of their own business first. Which business processes need to be rebuilt or simply need a little touch-up? What derails CRM initiatives very often is the lack of focus on the people and business processes.
Make sure you are not using technology to automate the same old ‘cow-path’.
5. Consider All the Stakeholders Affected by the System
Understand what everyone stands to gain or lose. Actively involve end users in the solution design. Solicit and act upon end user input by providing WIIFT–“What’s In It For Them.” A change to being “customer-centric” from product- or operations-centric involves management of the change process among all users. Make sure the whole team knows what it means to deliver customer value.
6. Align All Departmental Strategies
Each department, whether customer service, marketing team, or sales force, has its own requirements and goals. They are also, however, all part of an entity that should communicate a consistent message and brand experience across all customer touch points. Make sure all your departments’ strategies converge on the customer as you intend.
7. Strategy First, Technology Second
The software is there to enable implementation of a CRM strategy, not the other way around. Reorganizing business process efficiencies and bolstering revenue are good drivers of a CRM strategy. Find out how your company’s customer touch points can maximize those ideas, then give customers applications that work with them.
8. First, Use as Much Out-of-Box Functionality as You Can
Then customize for additional needs. By getting up to speed with core functionality you get faster ROI. By learning the CRM’s functionality you’ll be able to determine if there is a business process that needs changing or if customization is required. Refer to #4.
9. Use Experienced, Expert CRM Consultants
Your business success comes from knowing what you do best. Likewise CRM consultants live and breathe CRM and know what works and what doesn’t. Ask the expert when faced with a problem, whether it’s customization, functionality, or deployment strategy. CRM-specific knowledge will produce ROI faster.
10. Communicate, Communicate, Communicate
Keep people informed of the goals, objectives, and progress. People feel better during the management of this big business change if they know what’s going on. Communicate the “quick wins” as they occur to fuel enthusiasm.
11. Invest in Training
Training helps to empower end users and helps them become involved. Training should not merely focus on demonstrating how to use the software’s features. Instead, training should teach employees how to effectively execute the business process enabled by the CRM system. Give your end-users as much time as needed with the new solution before going live – it makes the transition much easier. Over time, additional reinforcement training will provide even more benefits.
12. Phase-In the Roll-Out
Focus each phase on a specific CRM objective that’s designed to produce a “quick win” – that is, meaningful results in a reasonable amount of time. Smaller, more manageable phases can yield more momentum and higher end-user adoption. You are building a holistic approach, using a step-by-step process.
13. Start with and Maintain Quality Customer information
Behavioral data is the lifeblood of CRM. CRM requires accurate customer information, so start by cleaning up any migrated data and duplications. Do this before a roll-out. Make it easier for people to tackle the tough job of data quality, access, and maintenance.
Enhance personalization by identifying the customer’s social network links – identify their LinkedIn, Facebook and Twitter handles.
14. Minimize Financial Risks
It’s important that executives come to grips with the fact that CRM is not a one-time investment. As more and more users access the system, additional functionality will be found useful and other benefits become evident. CRM is a journey not a destination.
15. Consider Migration Paths
Understand where your company is heading. Make sure the software vendor you’ve selected can provide the additional functionality you might need in two or three years. Select one that will enable your CRM software to grow as your company grows. Make sure it can be customized for your business and personalized for the desired customer’s experience.
16. Plan for Disruptions – Companies Change
Companies change. They make acquisitions or they get acquired, sections are sold off or outsourced, and executives get replaced. When implementing a CRM strategy, management must be ready for these kinds of changes. Refer to #15.
17. Measure, Monitor, and Track
Once the system goes live, your company must measure, monitor, and track the system’s effectiveness, with an eye to continuously improving performance. Changing behavior is a long-term process, so monitor to track progress.
18. Choose a Champion of Change
When you’re making a full-suite implementation, start with a single department and let the dominoes fall into place. Choose a department with a manager who’s behind the implementation, realizes its benefits, and whose department will also find the most success early on. Nothing jump-starts a CRM implementation more than a manager who always has that can-do attitude. CRM success can be contagious.

General Article

Nursing Continuing Education – A Must Have These Days

December 8, 2020 Comments Off on Nursing Continuing Education – A Must Have These Days

Nursing Continuing Education – A Must Have These Days

Staying current with your profession is a way through which many professionals today are opting to stay ahead of the constantly growing curve of the health care knowledge. In a world of rapidly changing technology, it is becoming mandatory for care givers to broaden their knowledge on their profession. Nursing continuing education classes ensure that nurses are able to provide the best level of care and medical attention to their patients. Human beings in their quest to make themselves better constantly get the urge to improve on what they have to offer. Being stagnant in a profession may thus cause boredom and a feeling of insufficiency. For those that are already in the this profession, nursing continuing education is made available.

Today it is used by RN to enable them to advance their careers and keep up with the ever-competitive medical field. Keeping up with the board of nursing requirements ensures that a registered nurse is able to keep advancing in his or her career. In some situations, ongoing education in is necessary for any registered nurse to maintain his or her license. A nurse might even find it necessary to get an ADN. There exist both the traditional institution methods of the nursing continuing education and the online type of education. Both of these, depending on one’s availability, result in a qualified nurse becoming more competitive and in a better position to offer the best form of medical attention to their patients.

How a Nursing continuing education program is built

A Nursing continuing education program can include self study, on the job training, academic courses and seminars or conferences. In most cases, a continuing education certificate is issued upon the conclusion of a course. The nursing continuing courses exist in a number of forms. One should give consideration to courses that fit his or her learning style and career goal as at the end of the day. Thus depending each individual’s requirements remain unique from the next person’s. On the institution, one is able to benefit tremendously from the programs put in place.

Some of these programs include the follow the evidence to up to date practice. This program is put into place to ensure that nurses are given the opportunity to get equipped with knowledge about evidence- based practice and strategies so as to increase evidence based practice in their clinical work environment be it in a hospital, nursing homes, specialty doctor hospitals, private care agencies or even in physical therapy settings. Another example of a program of the Nursing Continuing Education is the ‘From Distress to De-stress’ with stress management. The goal and aim of this is to enable nurses to handle stress in their working environments in a better way.

Importance Of Nursing continuing education

The importance of engaging oneself continuing education for nurses has for years, actually since the beginning of the profession, been increasingly emphasized. The advantages of the same can be stated as majorly revolving around improvement of knowledge and skills in the nursing field. The challenges existing include keeping the nurses up to date with the changes in their field of nursing and ensuring that patients get to benefit from the skills gained from the same. The nursing profession measure continuing nursing education on the basis of Continuing Education Units (C.E.U.s) it is worth taking note that one C.E.U is equivalent to about ten hours of approved further education.

Online classes in Nursing continuing Education are more flexible thus make them attractive to nurses seeking to upgrade their qualifications, deepen their knowledge of the profession or even get specialized in a given segment of the nursing profession. From the above, it is evident that more nurses will decide to further their knowledge through his program, Nursing continuing Education, will definitely enrich their career paths.