Primary Education

All Things (a)Twitter – Twitter Knowledge!

Even if you are new to the internet, the chance are you have heard about “Twitter”, the micro-blogging platform where the challenge is to have your meaningful say in 140 characters or less. Besides stretching the limits of your imagination and honing your haiku skills, this social networking tool has exploded onto the internet (and traditional) marketers’ horizons with great force, and it seems every one from Oprah (the newest celeb to publicly succumb to the Twitter hype) and President Barack Obama (who is using Twitter to help drive his Health Reform Bill) right through to the Pope has cottoned onto the marketing, brand building and social opinion influencing power of this website.
Such is the power of Twitter as an opinion former (or at least influencing opinion) that even Fortune 500 companies have appointed “Official Social Networking Managers” to continuously keep their brands in the minds of its Twitter followers, expanding on the traditional brand building and brand managing efforts, boosting sales and creating more loyal followers in the process.
The internet being the internet showing no favour just because you are a Fortune 500 company, Twitter has brought tremendous power to the smaller internet and traditional marketer as well, where the small operator can generate just as much traffic to his/her website and create an on-line brand, using the same techniques Fortune 500 companies do. However, some Twitter techniques work better than others do (especially seeing it is a SOCIAL networking platform), and those who manage to tap into the social psyche more effectively than their counterparts can be assured of more traffic and a better response to their Twitter “campaign”. Here is possibly where Fortune 500 companies have the edge – they can afford to employ a Psych graduate (or two or three) or even Post Graduates to manage their Twitter campaigns, especially when it comes to shaping public opinion or influencing the netizen’s perceptions about virtually anything – from politicking to introducing a new flavour of crisps.
The REAL power of Twitter lies in that it incorporates what Seth Godin calls “Permission Marketing”. Instead of the traditional “Interruption Marketing” where what you were doing gets interrupted by a marketing message (think of those television commercials during your favourite sitcom), Permission Marketing is marketing you CHOOSE to be exposed to. Because you choose to hear this marketing message (by, in the Twitter vocabulary, FOLLOWING someone or a brand on Twitter), you are already predisposed to listen to what the marketing message is, and far more likely to ACT on such marketing. Suddenly a marketer is no longer an interruption, he has become a friend that tells you about a product or service because you ASKED him to.
Understanding the power and basic principles of a Twitter campaign is one thing. Executing it effectively can be quite another. Remember the Fortune 500 Psych Grads? They were specifically employed because they understand the human psyche, how we react to external stimuli, especially in terms of how we perceive a brand or “value”, and can employ 140 characters to achieve a desired outcome, one tweet at a time. Great marketing if you can afford the price tag.
Most small and medium companies however, CAN’T afford the price tag, and have to opt for the “self-help” option. The “one man show” almost CERTAINLY will have to opt for the self-help option, and here we meet the first real barrier to making use of Twitter to generate sales. How do you get people to FOLLOW what you are saying tweet for tweet, so that you can build relationships with them to the point where they trust you enough to act on your recommendations? More importantly, how can you be interesting enough that those who stumble across you, will actually tell all THEIR friends about you – the RETWEET phenomenon? And how will you convince these new readers to become followers?
A great number of very informative articles and books have seen the light all about exactly these issues, and can go a long way in helping you create and manage an effective Twitter campaign. In the end an effective campaign boils down to relationships, and Twitter is all about building relationships based around common interests. In this respect human nature has not changed much since the dawn of time – we like those who like us (and think like us) and like the same things we do. The psychological term is “Set”, defined as “Readiness to think or respond in a predetermined way when confronted with a problem or stimulus situation”, and like our offline relationships, our Twitter relationships will be better when we are within our own “set”. The first step in using Twitter as a business tool then, is to carefully design your Biography on Twitter, as this is what other people will judge you (and your suitability to be followed) by. Further to this, choose the people YOU will follow carefully, as even in cyberspace, you will be judged by the company you keep. Keep within your “set”.
The question still remains though, how do you get people to follow you in the FIRST PLACE? Make use of all your other communications to alert people to the fact that you are on Twitter – as part of your email signature, on your business cards and letterheads, on every blog post and website you create content for; even word of mouth works very well to generate a following on Twitter.
Once you have a following, treat them like gold, especially if you hope to sell to them at some point in the future. Make sure that at LEAST 90% of your tweets are NOT sales orientated; there is no quicker way to lose followers than to bombard them with sales pitch upon product offering that has no quality content about your mutual interests, or at least is interesting in itself! Also, a little generosity goes a long way in social networking sites. If you read a Tweet that you found helpful, or interesting, RETWEET it to your followers, including the name of the originator. By using the concept of positive affirmation you not only create goodwill towards yourself from the persons you have retweeted, but you also build your own image as someone who is more interested in providing your followers with quality information, irrespective of the source, than just punting your own products and viewpoints. Retweeting also goes a long way in adding to your follower numbers, as someone you have retweeted will be far more inclined to retweet something interesting you have to say to their followers, broadening your potential follower base.
Wishing you the best with your Tweeting campaigns, and may you dominate your niche one tweet at a time!

Importance Of Education

Twitter Or Facebook – Which is Better For Business?

Twitter or Facebook? Your starting up an online business and thinking of social networking as a means to market your product or service. You need to know which social networking site is better for that purpose. Twitter or Facebook?
We will start out by looking at Twitter. With Twitter you get 145 characters to say what you want. You need to have followers in order to be read. But, your tweet can reach millions of readers in the matter of minutes if you use the right keywords and hashtags. This can be huge for marketers. You just have to use their service correctly. Learn it.
Facebook is your other option. If you have a personal page on Twitter than you should have one for your online or offline business also. Facebook is great for getting your friends and their friends acquainted with you and your business. Many business owners also use Facebook as a way to connect to others in their niche. While others use it mainly for personal reasons.
As you can see Twitter has its advantages. You can reach millions of readers with interest in your product or service. You just have to use the right keywords and hashtags to get them to read what your saying. While at the same time Facebook can reach millions also by connecting your friends and their friends all with the click of a “like” button.
While it seems that Facebook is better, Twitter has potential. Facebook is definitely easier to reach your audience. But, with the right knowledge Twitter is an invaluable marketing tool. There are internet marketers that use both Twitter and Facebook in conjunction with each other. This type of practice might just give your product or service maximum exposure.

Department Of Education Website

Why Twitter? The Revelation

I try to spend as much time as I can marketing and researching and furthering my “reputation” or “Googleability” by using the social networking sites, posting on blogs, contributing to forums, etc. Yes, self promotion as often as possible. I do after all have a business to promote.
I have noticed in my internet wanderings, that many people have been wondering “Why Twitter?” And deep down inside I get Twitter, and I longed to try and put it into words that the layperson could understand, but I was always hit with writer’s block. And my particular understanding was from a pure Search Engine bias. The more backlinks you can get and the more you are “out there” then the probability of people finding you or your services on the internet increase. SEM 101.
Today, the best response to “Why Twitter?” came to me out of the fog…
It’s elearning in tiny bite size morsels. Learning about your friends, learning about resources, learning about how other people work their daily schedule. It can also be elearning on an entirely subconscious level. You aren’t aware of the tiny little facts that enter your brainstream until at some point in the day, week or month, someone mentions something and you’re like “Oh yeah! I just read that on Ed Dale’s Twitter” or “Wow. Michelle MacPhearson just twittered all about that!”
The possibilities for those interested in expanding their online knowledge increase exponentially with Twitter.
Back to my moment of revelation when it finally dawned on me WHY anyone would want to use Twitter…
I was checking my Twitter Followers the other day and making sure I was following them too. Trying to figure out who they were and how they found me. After I pushed the “Follow” button on a bunch of them, I woke up today to a stream of so many great Twitters I was just astounded. The reach of these Twitter friends from around the world and the wealth of knowledge is so fantastic, it literally leaves you a bit gob smacked.
Sure, some if you might of heard of, there is a lot of idle water cooler chat and sometimes it’s not earth shattering, but I picked up more great new sites and ideas in the span of 10 minutes than I had all week in my usual day to day activities.
“Why Twitter?”
Twittering has the infinite possibility of exponentially increasing your knowledge of the wide open and far reaching internet as well as keeping you in touch with friends, family and colleagues in a relaxed and friendly environment. – Erika L. Rich
I would love to hear what you all think about what I said or your particular reasons for using Twitter.